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TikTok scams

TikTok scams leverage viral content and short attention spans. Fake giveaways, crypto promotions, and influencer impersonation accounts drive users to phishing links or payment pages through comments, bios, and direct messages.

16 scams in this platform viewAll platforms

Common searches

tiktok scamtiktok giveaway scamtiktok crypto scamtiktok money scamtiktok influencer scam

Watch for

  • A giveaway requires you to click a bio link, send money, or share personal info to claim.
  • A popular creator's account contacts you directly β€” but the username has subtle differences.
  • A video promotes guaranteed returns on crypto, forex, or investment with a link in bio.
  • Comments push you to a separate website or messaging app for a deal or prize.
Romance scams
↑ 41%

Long-distance model romance scam

A glamorous long-distance profile quickly becomes emotionally intense and asks for travel or document money to finally meet.

What to do first

Verify with a live video call and outside social proof before believing the story.

Targets

Young adults

Seen in

Global

Online shopping scams
↑ 166%

TikTok shop too-good-to-be-true pricing scam

Products advertised on TikTok at unbelievably low prices turn out to be scams, with sellers collecting payment and shipping nothing or sending worthless items.

What to do first

Research the seller and product independently before purchasing from social media ads

Targets

Young adults

Seen in

U.S.

Social media scams
↑ 76%

TikTok money flip scam

TikTok videos and DMs promote fake money flipping schemes that claim to multiply your cash through a secret investment method, but simply steal your initial payment.

What to do first

Recognize that no legitimate investment can guarantee to multiply your money β€” any such promise is a scam

Targets

Young adults

Seen in

U.S.

Fake review scams
↑ 166%

TikTok product reviewer scam

Scammers recruit TikTok users to promote products in videos with promises of free merchandise and commissions, but products never arrive and personal data is harvested.

What to do first

Verify the company independently β€” search for its name plus the word scam before signing up.

Targets

Content creators

Seen in

U.S.

Ponzi and pyramid schemes
↓ 3%

social media cash gifting scam

Cash gifting schemes promoted through Instagram, TikTok, and Facebook promise that sending money to a stranger will result in receiving a larger amount back from future participants.

What to do first

Never send money to strangers online in exchange for a promise of a larger return

Targets

Young adults

Seen in

U.S.

Fake airdrop scams
↓ 27%

social media airdrop link scam

Fake airdrop announcements on Twitter, Instagram, and TikTok use engagement bait to drive clicks to phishing sites that steal wallet credentials or personal data.

What to do first

Verify any airdrop by checking the project official website and verified social media accounts

Targets

Crypto users

Seen in

U.S.

Social media scams
↑ 76%

TikTok Creator Fund scam

Fake messages claim you have been selected for the TikTok Creator Fund or Creativity Program, directing you to a phishing site to steal your account credentials and payment information.

What to do first

Check your Creator Fund status directly in the TikTok app under Creator tools β€” never through external links.

Targets

TikTok creators

Seen in

U.S.

Social media scams
↑ 76%

fake brand deal DM scam

Scammers impersonate brands or talent agencies in TikTok DMs, offering sponsorship deals that require the creator to pay upfront fees or share sensitive account access.

What to do first

Verify brand deals by checking the company's official website and contacting them through their listed business email.

Targets

TikTok creators

Seen in

U.S.

Online shopping scams
↑ 166%

TikTok Shop counterfeit goods scam

Sellers on TikTok Shop or promoted through TikTok videos sell counterfeit or grossly misrepresented products at prices that seem like great deals.

What to do first

Research sellers and read reviews before purchasing β€” check for patterns of complaints about product quality.

Targets

Online shoppers

Seen in

U.S.

Social media scams
↑ 76%

TikTok live stream gift card scam

Scammers on TikTok Live promise prizes, giveaways, or cash rewards in exchange for viewers sending virtual gifts or purchasing gift cards and sharing the codes.

What to do first

Do not send TikTok gifts or share gift card codes to strangers based on giveaway promises.

Targets

Teenagers

Seen in

U.S.

Social media scams
↑ 76%

TikTok account verification phishing scam

A fake message claims your TikTok account needs verification to avoid suspension, directing you to a phishing page that steals your login credentials.

What to do first

TikTok sends security notifications through the app β€” check your inbox within the TikTok app directly.

Targets

TikTok users

Seen in

U.S.

Social media scams
↑ 76%

TikTok resume feature exploit scam

Scammers post fake job listings on TikTok encouraging users to submit video resumes, then harvest the personal information shared in those videos for identity theft.

What to do first

Never share sensitive personal information like your address, date of birth, or ID numbers in a video resume.

Targets

Job seekers

Seen in

U.S.

Social media scams
↑ 76%

fake viral challenge prize scam

Scammers create fake TikTok challenges promising cash prizes to participants, then collect personal information or fees from users who believe they have won.

What to do first

Be skeptical of any challenge promising easy money β€” legitimate contests have verifiable sponsors and published rules.

Targets

Teenagers

Seen in

U.S.

Social media scams
↑ 76%

TikTok adult content bot scam

Bot accounts on TikTok post suggestive comments or send DMs luring users to external adult content sites that steal credit card information or install malware.

What to do first

Do not click links in DMs or comments from accounts you do not know.

Targets

Young adults

Seen in

U.S.

Social media scams
↑ 76%

crypto promotion by fake influencer on TikTok

Fake or compromised TikTok accounts impersonate popular influencers to promote fraudulent cryptocurrency investments, leading followers to lose money on worthless tokens.

What to do first

Never invest based solely on social media influencer recommendations β€” always do independent research.

Targets

Young adults

Seen in

U.S.

Brand impersonation scams
↑ 60%

TikTok Creativity Program impersonator scam

Scammers impersonate TikTok's Creativity Program, offering fake invitations to creators with promises of higher payouts in exchange for personal information or a setup fee.

What to do first

Check Creativity Program eligibility directly in the TikTok app under Creator tools.

Targets

TikTok creators

Seen in

U.S.

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