$12.5B
FTC-reported fraud losses in 2024
FTC says consumers reported losing $12.5 billion to fraud in 2024.
Scammers set up fake animal rescue organizations or social media accounts to collect donations using photos of abused or injured animals they are not actually helping.
“charity scam”
↑ 142%Key indicators
Estimated impact
$640
median reported loss
Scam breakdown
Scammers create social media pages featuring heartbreaking photos and stories of animals in need
They solicit donations for veterinary care, food, and shelter through personal PayPal or Venmo accounts
No animals are being rescued, and all donated funds go directly to the scammer
What to do first
Verify animal rescues through your state's charity registry and the BBB
Related terms
Real-world example
Based on reported patterns. Names and details are illustrative.
The setup
Rebecca, 35, a pet lovers, encountered what appeared to be a legitimate charity scams situation while using Social media. Scammers create social media pages featuring heartbreaking photos and stories of animals in need
Step 2
What happened next was calculated: They solicit donations for veterinary care, food, and shelter through personal PayPal or Venmo accounts
Step 3
The pressure escalated quickly: No animals are being rescued, and all donated funds go directly to the scammer
The outcome
Rebecca realized something was wrong when organization has no physical address, shelter location, or verifiable adoption history. By that point, significant damage had already been done — money sent, personal information shared, or trust exploited.
The lesson
Verify animal rescues through your state's charity registry and the BBB Rebecca's experience shows why organization has no physical address, shelter location, or verifiable adoption history and social media posts use stolen photos of animals from other rescues or stock photo sites are the clearest early warning signs.
How to identify it
What to do now
What to save before reporting
How big is this problem
These numbers come from government agencies and official reports. If you have been affected, know that this is a widespread problem — not something that only happens to careless people.
$12.5B
FTC says consumers reported losing $12.5 billion to fraud in 2024.
Imposters
FTC says imposter scams remained the most commonly reported fraud category in 2024.
History and evolution
Recovery and follow-up
Why this pattern keeps working
Even when the story changes, most scams still use the same pressure pattern: urgency, authority, and a request to move money or data fast.
The ASPCA and Humane Society have warned about a rise in fake rescue scams, particularly on Facebook and Instagram
BBB Scam Tracker 2025
Where to report it
If you have been targeted by this scam, reporting it helps authorities track the pattern and protect others. United States has dedicated agencies that handle fraud reports.
ReportFraud.gov
Federal Trade Commission
Central U.S. consumer fraud reporting portal.
File an IC3 complaint
FBI Internet Crime Complaint Center
FBI portal for internet-enabled crime reports.
Start identity theft recovery
IdentityTheft.gov
Official U.S. identity theft recovery plan builder.
Explore further
Who is most at risk
Primary targets
Pet lovers, Donors, Animal welfare supporters
Geographic concentration
United States, United Kingdom, Australia
Primary channel
Social media — Charity scams
Why this group is vulnerable
Pet lovers are particularly vulnerable because this scam exploits trust in familiar brands, authority figures, and time-sensitive decisions. The rapid increase in reports suggests that awareness among this demographic remains low.
Sources and methodology
OpenScam tracks scam patterns using a combination of government consumer protection databases (FTC, IC3, Action Fraud), platform-specific fraud reports, and verified consumer complaint data. Each entry is cross-referenced against at least two independent sources before publication.
Severity ratings are based on financial impact potential, reversibility of damage, and volume of reports across multiple reporting channels. Trend velocity reflects the rate of change in report volume over the most recent 90-day window.
This page was last verified on 2026-04-04. Red flags, recovery steps, and reporting resources are reviewed quarterly against current agency guidance.
Evidence and indicators
Source notes
Frequently asked questions
Scammers create social media pages featuring heartbreaking photos and stories of animals in need They solicit donations for veterinary care, food, and shelter through personal PayPal or Venmo accounts No animals are being rescued, and all donated funds go directly to the scammer
Organization has no physical address, shelter location, or verifiable adoption history Social media posts use stolen photos of animals from other rescues or stock photo sites All donations are requested through personal payment accounts rather than an organizational account
Verify animal rescues through your state's charity registry and the BBB Visit the rescue in person or ask for video calls to see the animals and facility Report fake animal rescue organizations to the platform, the ASPCA, and your state attorney general
This scam primarily targets Pet lovers, Donors, Animal welfare supporters. It is most commonly reported in United States, United Kingdom, Australia and typically appears on Social media.
fake animal rescue charity scam is currently surging — reports are increasing rapidly. It has been reported across US, UK, AU. Last updated 2026-04-04.
Recent reports
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Fake social media accounts impersonate brands or influencers and run fraudulent giveaways that require victims to share personal data, pay shipping fees, or click phishing links.
Verify giveaways through the brand's official verified account, not through direct messages from unknown accounts
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Global
Scammers exploit natural disasters and emergencies by setting up fake charities or impersonating real ones to collect donations that never reach victims.
Donate only through established charities verified on Charity Navigator, GuideStar, or your local government's charity registry
Donors
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Fraudulent organizations use names similar to legitimate veteran charities to solicit donations, with most or all funds going to the operators rather than veterans.
Verify veteran charities on Charity Navigator or the BBB Wise Giving Alliance before donating
Donors
U.S.
Help someone avoid this scam.
Scammers succeed because people do not talk about it. If you or someone you know has been affected, there is no shame in it — it happens to millions of people every year. Share this page with friends and family so they know what to look for.