$12.5B
FTC-reported fraud losses in 2024
FTC says consumers reported losing $12.5 billion to fraud in 2024.
Multi-channel phishing scams
social media then DM scam
Scammers build credibility through public social media interactions before moving to private DMs where they execute phishing attacks, romance scams, or investment fraud.
“phishing scam”
↑ 700%Key indicators
Usually targetsOnline users
Often hitsInvestors and traders
Common regionUnited States
Last updated2026-04-04
Estimated impact
$960
median reported loss
Typical range$60 – $6.0K
Recovery rate~15%
Scam breakdown
1
Scammers interact with victims' public posts — liking, commenting, and sharing — to build familiarity.
2
They move to direct messages with a pretext such as a business opportunity, romantic interest, or shared hobby.
3
Once trust is established in DMs, they execute their scam — whether investment fraud, romance scam, or credential phishing.
What to do first
Be cautious of new contacts who engage publicly before quickly moving to private messages.
Related terms
public-to-private social scamDM phishingsocial engagement pretext attackMulti-channel phishing scamsMultipleSurgingOnline usersAll consumersInvestors and tradersOnline shoppersUnited StatesUnited KingdomCanadapublic-to-private social scamDM phishing
Real-world example
How this scam plays out in practice
Based on reported patterns. Names and details are illustrative.
The setup
Robert, 35, a online users, encountered what appeared to be a legitimate multi-channel phishing scams situation online. Scammers interact with victims' public posts — liking, commenting, and sharing — to build familiarity.
Step 2
What happened next was calculated: They move to direct messages with a pretext such as a business opportunity, romantic interest, or shared hobby.
Step 3
The pressure escalated quickly: Once trust is established in DMs, they execute their scam — whether investment fraud, romance scam, or credential phishing.
The outcome
Robert realized something was wrong when someone who engaged with your public posts moves to dms with an offer, opportunity, or request. By that point, significant damage had already been done — money sent, personal information shared, or trust exploited.
The lesson
Be cautious of new contacts who engage publicly before quickly moving to private messages. Robert's experience shows why someone who engaged with your public posts moves to dms with an offer, opportunity, or request and they quickly shift conversation off the platform to whatsapp, telegram, or email are the clearest early warning signs.
How to identify it
- Someone who engaged with your public posts moves to DMs with an offer, opportunity, or request
- They quickly shift conversation off the platform to WhatsApp, Telegram, or email
- The DM conversation escalates to requests for money, credentials, or personal information
- Pause before paying, clicking, or sharing information. Scammers rely on speed.
- Verify the sender, company, or agency using a phone number or website you already know is legitimate.
- Treat secrecy, urgency, and off-platform payment requests as strong scam signals.
What to do now
- ✓Be cautious of new contacts who engage publicly before quickly moving to private messages.
- ✓Never share personal, financial, or login information in DMs with people you have not met in person.
- ✓Report suspicious profiles to the social media platform and block them.
What to save before reporting
- ✓Save the message, profile, phone number, email, or URL that was used.
- ✓Keep payment confirmations, receipts, and account alerts before you dispute or delete anything.
- ✓Write down the timeline while the details are still fresh.
How big is this problem
You are not alone — this scam affects millions of people.
These numbers come from government agencies and official reports. If you have been affected, know that this is a widespread problem — not something that only happens to careless people.
FTC 2024 fraud losses
Imposters
Most common FTC fraud category in 2024
FTC says imposter scams remained the most commonly reported fraud category in 2024.
History and evolution
- This scam family tends to persist because the social-engineering pressure works even when the exact scripts, platforms, and payment methods change.
- The specific packaging evolves over time, but the core pattern usually stays the same: create urgency, control the channel, and push action before verification.
- The FTC reported that social media was the most profitable contact method for scammers in 2023, with losses originating from social platforms exceeding 1.4 billion USD.
Recovery and follow-up
- ✓Save the messages, receipts, account alerts, and transaction details before you block or delete anything.
- ✓Report the scam through the official platform or government channel that best matches where it happened.
- ✓Be cautious of new contacts who engage publicly before quickly moving to private messages.
- ✓Never share personal, financial, or login information in DMs with people you have not met in person.
- ✓Report suspicious profiles to the social media platform and block them.
Why this pattern keeps working
Even when the story changes, most scams still use the same pressure pattern: urgency, authority, and a request to move money or data fast.
The FTC reported that social media was the most profitable contact method for scammers in 2023, with losses originating from social platforms exceeding 1.4 billion USD.
FTC Consumer Sentinel 2025
Where to report it
If you have been targeted by this scam, reporting it helps authorities track the pattern and protect others. United States has dedicated agencies that handle fraud reports.
ReportFraud.gov
Federal Trade Commission
Central U.S. consumer fraud reporting portal.
File an IC3 complaint
FBI Internet Crime Complaint Center
FBI portal for internet-enabled crime reports.
Start identity theft recovery
IdentityTheft.gov
Official U.S. identity theft recovery plan builder.
Explore further
Understand the bigger picture
Who is most at risk
Who this scam targets
Primary targets
Online users, All consumers
Geographic concentration
United States, United Kingdom, Canada, Australia
Primary channel
Multiple — Multi-channel phishing scams
Why this group is vulnerable
Online users are particularly vulnerable because this scam exploits trust in familiar brands, authority figures, and time-sensitive decisions. The rapid increase in reports suggests that awareness among this demographic remains low.
Sources and methodology
How we verify this information
OpenScam tracks scam patterns using a combination of government consumer protection databases (FTC, IC3, Action Fraud), platform-specific fraud reports, and verified consumer complaint data. Each entry is cross-referenced against at least two independent sources before publication.
Severity ratings are based on financial impact potential, reversibility of damage, and volume of reports across multiple reporting channels. Trend velocity reflects the rate of change in report volume over the most recent 90-day window.
This page was last verified on 2026-04-04. Red flags, recovery steps, and reporting resources are reviewed quarterly against current agency guidance.
Evidence and indicators
- The FTC reported that social media was the most profitable contact method for scammers in 2023, with losses originating from social platforms exceeding 1.4 billion USD.
Source notes
- FTC Consumer Sentinel 2025
Frequently asked questions
Common questions about social media then dm scam
How does the social media then dm scam work?+
Scammers interact with victims' public posts — liking, commenting, and sharing — to build familiarity. They move to direct messages with a pretext such as a business opportunity, romantic interest, or shared hobby. Once trust is established in DMs, they execute their scam — whether investment fraud, romance scam, or credential phishing.
What are the warning signs of social media then dm scam?+
Someone who engaged with your public posts moves to DMs with an offer, opportunity, or request They quickly shift conversation off the platform to WhatsApp, Telegram, or email The DM conversation escalates to requests for money, credentials, or personal information
What should I do if I encounter social media then dm scam?+
Be cautious of new contacts who engage publicly before quickly moving to private messages. Never share personal, financial, or login information in DMs with people you have not met in person. Report suspicious profiles to the social media platform and block them.
Who is most at risk for social media then dm scam?+
This scam primarily targets Online users, All consumers. It is most commonly reported in United States, United Kingdom, Canada, Australia and typically appears on Multiple.
Is social media then dm scam getting worse?+
social media then DM scam is currently surging — reports are increasing rapidly. It has been reported across US, UK, CA, AU. Last updated 2026-04-04.
Related scams
Similar scams to watch out for
Multi-channel phishing scams
↑ 275%email then phone call combo scam
Scammers send a phishing email followed by a phone call referencing the email to add legitimacy, pressuring the victim into acting on the fraudulent request.
What to do first
Treat unsolicited phone calls that reference emails as suspicious — hang up and call the organization directly using their official number.
Targets
Business professionals
Seen in
U.S.
Multi-channel phishing scams
↑ 275%text then email follow-up scam
A smishing text alerts the victim to a problem, followed by a detailed phishing email with a malicious link or attachment, using the text to prime the victim to expect the email.
What to do first
Be suspicious when a text message and email arrive about the same topic from unknown sources.
Targets
All consumers
Seen in
U.S.
Multi-channel phishing scams
↑ 275%QR code to phishing site scam
Malicious QR codes placed on flyers, parking meters, restaurant menus, or in emails redirect scanners to phishing websites that steal credentials or install malware.
What to do first
Preview the URL before opening it — most phone cameras show the destination before you tap.
Targets
All consumers
Seen in
U.S.
Help someone avoid this scam.
Scammers succeed because people do not talk about it. If you or someone you know has been affected, there is no shame in it — it happens to millions of people every year. Share this page with friends and family so they know what to look for.